Genre Analysis:
Pharcyde-Drop
DIRECTOR: Spike Jones
RELEASE DATE: 1995
CONCEPT BASED MUSIC VIDEO


MISE-EN-SCENE

• Location= NYC, the block of flats. Represents the 'ghetto' and were the performers are from. The location of the high street contrast this one.
• Costume= baggy jeans, jumpers, jacket- conforms to the stereotypical look of those in hip hop.
• Stripping of costume- They aren't 'buffed' which connotes they are comfortable with their own skin and comfortable with where they are from.

EDITING AND CAMERAWORK

• Straight cuts are used.
• Low angle camera shots are used to make the performers look superior.
• continuous tracking shots are used which takes longer to do and subverts the hip hop convention as staright cuts are normally used.

NARRATIVES

• Cyclical narrative-opens and ends in the same location. This connotes that the performers are still the same and are uneffected by fame.

SUBVERTS HIP HOP GENRE

• The performers subvert hip hop representaions as they are showing where they are from then when they are going which is what other rappers/people in hip hop normally do.
• Subverts the hip hop genre as the video has a combination of concept and performance where as a t ypical rap video is performance based.