Generic Codes and Conventions
What is genre?
-Genre is where things are group into caterogies which are determined by their characteristics.

What are generic codes and conventions?
-Generic Codes= These are predictable forms used to create a certain message or impression. For instance, In rap videos, jewellery is a code.
-Generic Conventions= Is the typical thing to do. This produces familiarity. For instance, Rap videos tend to be performance based which is the conventional style.

Why is genre important?
Helps meet audience needs and expectations
Helps to identify different types of music

What are the drawbacks?
-Over relevant stereotypes. For instance, someone who listens to rap would be stereotyped to be violent
-By following the codes and conventions it makes music videos look standard and obvious (formulaic).