Thursday, 27 January 2011

Music Video Commentary - Visual Codes


Here is one part of our music video whereby we have a female performer dancing. We made it a silhouttee and it acts as a synchronising motif whereby different silhouettes appear at different moments of the music video. This enables us to retain the interest of the audience as they are watching the video and create something different than what is typically expected of a R'n'B music video.





Here is one of the shots we used of Jamal (our male performer). Through him we have conformed to many of the stereotypes associated with R'n'B music videos through the mise-en-scene. He is wearing baggy jeans, a baseball jacket and a hoodie. This costume is typically seen worn on male perfomers from this genre; for instance Snoop Dogg and Bow Wow.


For our female performer we decided to subvert some elements associated with R'n'B music videos. The fact that she is a light skined black female conforms to the R'n'B genre as most female performers in this genre are of that skin tone or are of dual-heritage. We subverted R'n'B music video conventions through her costume as she is fully clothed. We constantly see females in R'n'B music video wearing 'skimpy'clothing (i.e. short skirts and tops). However, here we decided for her to wear a dress and a coat (outside) as it creates realism as female audiences her age would normally wear this when going and allowing them to identify with the character compared to the 'video girls' in other R'n'B music videos which can promote the wrong message about females. We decided for her to wear red as it connotes lust which is the main theme in our music video.



This is evidence of us linking the sound and the lyrics of the music video with the imagery. This creates excitment and makes the music video more visually interesting.



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