DIRECTOR: Joseph Kahn
RELEASE DATE:2004
Britney Spears - Toxic [Keltix Xvid]
Britney adheres to traditonal gender stereotypes by taking on roles of : Secretary, Air Hostess and Waitress. Each occupation emphasises highly sexualised costume and behaviour.
FEMINIST READING
- Capitalises on her sexuality to cash in
- Proactive showing kids might be influenced
- Seen as a sexual object and goes into the caterogy of promiscous through her costume of the clear, swarovisk diamond catsuit and mini-skirt. This is reinforced by her touching her lips.
- Cameleon effect- Uses her image rather than talent
- May reveal low self-esteem
- For women to be useful/successful they have to sell themselves
- Representing female gaze using men
POST-FEMINIST READING - Identifies the male gaze showing women assert their right to dress provocatively and be sexually active
- Subverting the stereoype as Britney is seen to be in control when she pushes the man on the bed and through a Close-Up of a male character looking gullible. This is rather subverting through the low angle shot of her representing her superiority.
- Uses her sexuality to identify the female gaze
- Uses different characters to show she doesn't strive for equality and she wishes to surpass the male achievements showing she is in control rather than aggressive
- Euphemism for female orgasm
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