CAMERA TECHNIQUES

• Framing - where people, props etc are placed within the frame (the composition)
• Angles - high angle (birds eye view)- shot from above
• Aerial shot- filmed from a helicopter
• Low angle - filmed from below
• Movement Pan/panning - camera moves on a pivot left/right
• Tilt - Camera moves up or down on its pivot
• Track/tracking - shot attached to moving object to follow the action
• Zoom - camera moves in/out on an object
• Short Take - Shot lasts for a short time
• Long Take - Shot lasts for a long time

EDITING TECHNIQUES

• Quick cuts - Shot moves rapidly from one frame/ shot to the next
• Fade (fade to black)- One shot fades away to black and the next shot fades in
• Dissolve - One shot fades out as the next shot simultaneously fades in
• Wipe - A shot is literally wiped off the screen by another
• Slow motion - A sequence is slowed down
• Fast motion - A sequence is sped up
• Stop Motion - A series of still shots or drawings are taken with a still camera and mixed into a moving image program to create a digital animation sequence
• Iris in/out- to conform with a movie style opening

PRODUCTION SKILLS

• Reliable performance (Convincing performers)
• Good directorial skills (Assertive)
• Knowing and understanding the wants and expectations of the audience
• Time management (having a detailed plan)
• Thorough planning (Organisation)
• Good research
• Enthusiasm and motivation
• Camera skills (i.e. no shaky camera)
• Editing skills (e.g. Lip-syncing)
• Using suitable settings
• Utilising everyone’s skills
• Room for debate
• Being objective

These points all are going to be considered when we start the production work.

Location Shoots

The Cast

LOCATION

• South Bank
• London Eye
• Drama Room

CAST

• Main male performer
• Main female performer
• Dancers x2
• Extras for party scene

PROP LIST

• Video camera
• Camera for photography
• Green screen
• Tripod
• Drama room for the club scene
• Lighting within the club scene

SHOOTING SCHEDULE

• October 23 to 24th - Filiming the opening scene in central london
• November 8th - Filming the club scene in the Drama Room
• November 9th- Film all the tricaster scenes with the green screen
• November 12th- Filming Deadline

The StoryBoard

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VOX POX QUESTIONS
1) What do you expect to see in an R'nB/Hip Hop music video?
2) Would you prefer to watch a narrative/performance/concept video? why?
3) What do you like about the song?
4) What ideas do you feel would work with this song in a music video?

Lyrics Analysis

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Feedback

Well done Anita, you have provided some detailed and interesting examples of textual analysis. In addition you have detailed the theoretical perspectives studied. You must now work on uploading further evidence of your planning work i.e. storyboard sequences.

CHOSEN SONG: Singnature-rite on time



Born and based in Rochester, NY, SINGNATURE is a group consisting of Lamar , Trent,Lawerence , and Willie Monroe making an upbeat R'N'B music.

My group and I have choosen to go for a R'n'B song for our media production. We collectively decided to go for this song as we can envision a strong narrative for this song with performance aspects. We aim to subvert the generic conventions associated with R'n'B videos but still have elements of a tradional Hip/Hop, R'n'B music videos.

LYRICS:

Intro:
Be right on time (x6)
Be right on time (x6)
I’m right on time (x6)
Sha-Sha-Shawty-Sha-Shawty I be rite on time

Since I laid eyes on you don’t no what to do
Cos baby girl your truth sitting next to you
If its ok with you can I come on through
Promise I’ll be there in a few
And I’ll be right on tiiiiiiiiiiime (Be rite on time)
Be right on time
Cos baby your so fine (I’m right on time)
Time
Be right on time
Cos baby ur so fine (x3)

Verse 1:
Shawty talk to me
Would you like it baby what’s your name?
Cos For some reason i can’t stop thinking about your frame
From your eyes to your lips to your thighs your so damn fly
Wanna know you
If its possible lay you down
Can i show you how i feel about you deep inside
How i feel real deep inside
You don’t have to be shy


Since I laid eyes on you don’t no what to do
Cos baby girl your truth sitting next to you
If its ok with you can I come on through
Promise I’ll be there in a few
And I’ll be right on tiiiiiiiiiiime (Be rite on time)
Be right on time
Cos baby your so fine (I’m right on time)
Time
Be right on time
Cos baby ur so fine (x3)

Verse 2
Clocks ticking
So tell me what its gonna be
If you listen gurantee your gna come home with me
Gurantee you'll come home with me then you'll see
How I put it down and i promise you won't wanna leave
Girl Ill make a sound
I'ma give you everything you need
Everything you need is with me
So get back with me

Chorus

Verse 3
Now do you think , I can be the one for you
I promise I will never make you sad
I refuse, refuse to be fault?
for not trying to get at you

Cos you wanna be with me
I will be guarantee
Girl you’re so peng to see
That I need your love, and make you my boo
Anything that you ask for I’ll do, BABAAAAAAAAAYYYY
Ooohh, ooohh oh oh

Since I laid eyes on you don’t no what to do
Cos baby girl your truth sitting next to you
If its ok with you can I come on through
Promise I’ll be there in a few
And I’ll be right on tiiiiiiiiiiime (Be rite on time)
Be right on time
Cos baby your so fine (I’m right on time)
Time
Be right on time
Cos baby ur so fine (x3)

(Coz we don’t want her, no we don’t want her!)

Sha-Sha-Shawty-Sha-Shawty I be rite on time….

Analysising RnB Music Videos

Bow Wow feat Omarion- Let me Hold You

• Movie style opening= evident in the beginning of the text where there is a fade in to a long shot of a female character answering the phone and sharing dialogue with the main male character (Bow Wow). This is reinforced by the fact that after the dialogue when the song begins to play, Credits such as 'Barbarino Films presents' are used to make it seem even more like a short film. During the conversation a track in shot in order to get closer to the female character so that audiences would be able to see the female characters facial expression during the dialogue so that audiences would understand the passage more. The movie style dialogue ends with a fade out which makes it seem as if it is the end of any dialogue and it is becoming a music video.
• Lots of fades are used within the music video to correlate with the smooth beat of the song and to make the music video appear more sosphisicated. Quick fade in and out are used in particular parts of the music video to be in sync with the beat.
• Generic conventions and codes of the Hip Hop/ R'n'B genre are used within the music video. The shiny, expensive car (Range Rover), baggy jumper and jeans with bandana worn by Bow Wow. Long chain (Bling) and diamonte belt buckle also worn by Bow Wow and Omarion. The fact that the main female is of dual heritage (black and white) and attractive is conventional of hip hop/ r'n'b music videos.
• The target audience for this song is young i.e 18 years old to 25 years and portrayed within the music video through the themes explored which a younger audience can relate to. The fact that the main characters go to a party is related to 'the youth' as it is commonly associated that in their spare time young people go to parties. The relationship shared between the male protagnist and the female character is one that is frequently encountered by a younger audience therefore they would be able to relate to it. It overall gratifies their target audience through the link of personal identity which is when audiences relate to the characters of a particular media text due to your own characteristics or traits/situations that are evident within the character or their life.
• Overall, this music video was relevant for me to analyse due to the fact that it is an R'n'B music video which my song possibly is therefore giving me an insight to what the music video is like in terms of conventions and any subversions.

Well done for the research and planning work you have completed so far Anita. Please now upload your work on postmodernism and your analysis of Paparazzi.